Historical Background Of Victorian Age English Literature Essay

Historical Background Of Victorian Age English Literature Essay In the year 1837, Queen Victoria ascended the throne of Great Britain and Ireland and succeeded William the IV. She served for a period of 64 years, till her death in 1901 and it is one of the longest reigns in the history of England. The period was marked by many important social and historical changes that altered the nation in many ways. The population nearly doubled, the British Empire expanded exponentially and technological and industrial progress helped Britain become the most powerful country in the world. 1.1.1. Chief Characteristics of Victorian Period While the country saw economic progress, poverty and exploitation were also equally a part of it. The gap between the rich and the poor increased significantly and the drive for material and commercial success was seen to propagate a kind of a moral decay in the society itself. The changing landscape of the country was another concern. While the earlier phase of Romanticism saw a celebration of the country side and the rich landscape of the flora and fauna, the Victorian era saw a changing of the landscape to one of burgeoning industries and factories. While the poor were exploited for their labor, the period witnessed the rise of the bourgeoisie or the middle class due to increasing trade between Britain and its colonies and the Reform Bill of 1832 strengthen their hold. There was also a shift from the Romantic ideals of the previous age towards a more realistic acceptance and depiction of society. One of the most important factors that defined the age was its stress on morality. Strict societal codes were enforced and certain activities were openly looked down upon. These codes were even harsher for women. A feminine code of conduct was levied on them which described every aspect of their being from the proper apparels to how to converse, everything had rules. The role of women was mostly that of being angels of the house and restricted to domestic confines. Professionally very few options were available to them as a woman could either become a governess or a teacher in rich households. Hence they were financially dependent on their husbands and fathers and it led to a commercialization of the institution of marriage. 1.1.2. Victorian Novels Victorian Era is seen as the link between Romanticism of the 18th century and the realism of the 20th century. The novel as a genre rose to entertain the rising middle class and to depict the contemporary life in a changing society. Although the novel had been in development since the 18th century with the works of Daniel Defoe, Henry Fielding, Laurence Sterne, Samuel Richardson and the others, it was in this period that the novel got mass acceptance and readership. The growth of cities, a ready domestic market and one in the oversea colonies and an increase in printing and publishing houses facilitated the growth of the novel as a form. In the year 1870, an Education Act was passed which made education an easy access to the masses furthermore increasing literacy rates among the population. Certain jobs required a certain level of reading ability and simple novels catered to this by becoming a device to practice reading. Also the time of the daily commute to work for men and the time alone at home for women could be filled by reading which now became a leisure activity. As a response to the latter, the demand for fiction, rose substantially. The novels of the age mostly had a moral strain in them with a belief in the innate goodness of human nature. The characters were well rounded and the protagonist usually belonged to a middle class society who struggled to create a niche for himself in the industrial and mercantile world. The stress was on realism and an attempt to describe the daily struggles of ordinary men that the middle class reader could associate with. The moral tangents were perhaps an attempt to rescue the moral degradation prevalent in the society then and supplied the audience with hope and positivity. These moral angles allowed for inclusion of larger debates in fiction like the ones surrounding the woman question, marriage, progress, education, the Industrial Revolution. New roles for women were created because of the resultant economic market and their voice which was earlier not given cadence was now being spotted and recognized and novels became the means where the domestic confinement of women was qu estioned. Novels reflecting the larger questions surrounding women, like those of their roles and duties. In the latter half of the century, Married Womens Property Acts was passed, the women suffrage became an important point of debate, and poverty and other economic reasons challenged the traditional roles of women. The novel as a form became the medium where such concerns were raised. 1.1.3 Charles Dickens: A Popular Victorian Author In the same year that Queen Victoria ascended the throne, Charles Dickens published the first parts of his novel Oliver Twist, a story of an orphan and his struggle with poverty in the early part of the century. As the Industrial Revolution surged on, the class difference between the traditional aristocracy and the middle class was gradually getting reduced and with the passing of the Reform Act, the middle class got the right to vote and be politically engaged in the affairs of the nation. While the aristocracy criticized the work that the bourgeoisie had to do in the factories and the industries, to maintain the supremacy that they had the privilege of, the middle class in response promoted work as virtue. The result of this led to a further marginalization of those struck by poverty and were part of neither groups. The Poor Law that was passed made public assistance available to the economically downtrodden only through workhouses where they had to live and work. The conditions of these workhouses were deliberately made to be unbearable so as to avoid the poor from becoming totally dependent on assistance from outside. Families were split, food was inedible, and the circumstances were made inhospitable to urge the poor to work and fight a way through poverty. However, these ultimately became a web difficult to transgress and people chose living in the streets rather than seeking help from a workhouse. Dickens was aware of these concerns as a journalist and his own life and autobiographical experiences entered the novel through Oliver Twist. His novel enters the world of the workhouses, the dens of thieves and the streets and highlights that while there was economic prosperity on one side, there was poverty on the other and while morality, virtue were championed, hypocrisy was equally a part of society. His social commentary entered the world of his fiction. In 1836, before Oliver Twist, his serials of Pickwick Papers were published which led him to instant recognition and popularity. It started the famous Victorian mode of serial novels which dominated the age till the end of the century. It not only made the reader anxious for the next serial to come and spread the popularity of the book itself, but also gave the writer a chance to alter his work according to the mood and expectation of his audience. His works enjoyed continuous popularity and acceptance and Dickens as a writer became famous for his wit, satire, social commentary and his in depth characters. Bleak House, A Christmas Carroll, David Copperfield, Great Expectations are some of his other great works. 1.1.4 William Makepeace Thackeray: English Victorian Writer Thackeray was born in Calcutta, India and was also an important writer but one who expressed his age very differently from Dickens and other writers. He is most noted for his satirical work Vanity Fair that portrays the many myriads of English society. Although he was seen as equally talented as Dickens, but his views were deemed old-fashioned which hindered his popularity. He did not readily accept the changing values of the age. His work is seen almost as a reactionary voice. Vanity Fair for example has the subtitle A novel without a Hero and in a period where other writers usually embarked on a portrayal of the coming of age of a hero, Thackeray himself very deliberately opposes it. While the protagonist of Dickens David Copperfield invites the reader to identify with him, Thackerays Becky Sharp is the conniving, cynical and clever. Even his novel Pendennis, is a complete opposite of the novel David Copperfield, although both were published the same year. Thackeray did not identif y with the middle class because hence his novels lack a middle class hero. When novels were catering to reassure middle class self-worth, Thackeray denied to give that assurance. Even, Dobbin, a middle class character in Vanity Fair, is not completely granted hero status and a tone of criticism lingers on the character throughout the work. In The History of Henry Esmond, Thackeray deals with questions of not only of the concerns of society at large but also of individual identity. While most writers supported the idea of innate goodness in the individual human self, Thackeray differed. For example the character of Henry Esmond is also not a completely positive character and the negatives of his self, is perhaps Thackerays critique of Victorian emphasis on the individual. An individualism that focused on personal virtue and morality is seen as Thackeray to at the risk of selfishness bordering on narcissism and self-absorption. His discontent with his age became more vocal in later works like Phillip and The New Comes. While the former is injected with autobiographical accounts and is goes back to the satirical tone of Vanity Fair, the latter is a harsh critique of the material greed of the age and a critique of the contemporary culture of the age. As a result of his strong opinions of his society and its issues, and a critical rejection of the dominant concerns found in works of other writers of the same age, Thackeray stands in isolation as an outsider to this circle due his skepticism of the changing Victorian society. His stand did not change with time and lends to a social criticism and commentary of a very different sort in his works. Catherine, A Shabby Genteel Story, The Book of Snobs are some of his other works. 1.2 Women Novelists of the Victorian Era The era saw a proliferation of women writers. The novel as a genre was initially seen as feminine literature and as the literacy rate among women increased, a new need for women writers catering to this segment was answered by these writers. 1.2.1. Mrs. Gaskell Elizabeth Gaskell, popularly called Mrs. Gaskell wrote short stories and novels that dealt with presenting a social picture of her society in the 1850s. While it was a time when doubts about material progress reaching the actual lives of the ordinary man were starting to be raised, Gaskell mostly gave an optimistic view of the time. Gaskells North and South for example, seeks to present an answer to division and difference by presenting a form of a social reconciliation. There is an attempt at reconciliation of many divergent streams in the novel. Mary Barton was her first novel, published in 1848 with a subtitle, A Tale of Manchester Life and sticks to the Victorian concern of presenting the daily life of the middle class. Cranford came next in the form of a serial and was edited by Dickens for the magazine called Household Words. It was received positively and Gaskell gained immediate popularity for it. It centered on women characters like Mary Smith, Miss Deborah and the others. However the book was also critiqued for its lack of a significant story line. She was also famous for her gothic style in some of her works and this made Gaskell slightly different from other novelist of her time. Ruth, Sylvias Lovers, Wives and Daughters were other significant works by her. 1.2.2. George Eliot Perhaps the one most famous women writers, George Eliot still maintains a canonical status. Her real name was Mary Ann Evans or Marian Evans and she adopted the pseudonym George Eliot to escape the stereotype attached with women writers and successfully entered the domain of serious writing. She had a controversial personal life and there too was not hesitant to break the norms of societal feminine boundaries. Adam Bede was her first novel, published 1859, set in a rural landscape and deals with a love rectangle. It received critical appreciation for its psychological descriptions of the characters and a realistic description of rural life. Mill on the Floss, 1860, revolves around the life of Tom and Maggie Tulliver and traces their life as they grow up near the River Floss. Historical, political references to those of the Napoleonic Wars and the Reform Bill of 1832 inform the novel and lend it a more intellectual and serious strain. Autobiographical elements also form a part of the novel as George Eliot fuses herself partly with Maggie, the protagonist of the book. After Silas Marner (1861), Romola (1863), Felix Holt the Radical, (1866) came Eliots most popular novel Middlemarch in the year 1871. The novel revolves around the life of complex characters and the Reform Bill of 1832. Subtitled A Study of Provincial Life the plot is based in the fictitious town of Midlands. The greatness of the novel was because of the vast portraiture of country and urban life that it depicts, its complex plots and characters, and its stark realistic projection of the time its set in. The role of education, the women question, politics, s ocial commentary, idealism are other complicated strands of the novel. 1.2.3. Bronte Sisters Charlotte, Emily and Anne Bronte were the three famous novelist daughters of Patrick Bronte, a well-educated man and a writer himself; and Maria Bronte. The family together went through a series of tragedies where Maria Bronte died very early and none of the three sisters could reach the age of 40. Charlotte died at the age of just 39, Emily at 30 and Anne at 29. All three were educated by their father at home and all of them were fond of storytelling since childhood. Charlotte Bronte is famous for her novel Jane Eyre, published in 1847. The titular protagonist of the book, Jane Eyre, and her struggles in life and love for Mr. Rochester along with the process of her mental and spiritual growth are traced. The novel is believed to have a feminist tone to it and the famous woman in the attic character of Bertha Mason raises several gender and feminist issues. Emily Bronte, the second of the trio, became famous for her novel Wuthering Heights, published in the year 1847 and the only boo k written by her. Like George Eliot, Emily wrote under the pseudonym of Ellis Bell but after her death Charlotte published the novel with her sisters real name. The novel is the love story of Heathcliff and  Catherine Earnshaw. Anne Bronte, the last of the three, wrote two novels: Agnes Grey  (1847) and The Tenant of Wildfell Hall  (1848). The former was an autobiographical work and the latter is about a woman named   Helen Graham who transgresses marital and social boundaries to assert her freedom. It is seen a substantial piece of feminist writing. All three sisters hence larger societal questions through mostly women characters and the plot focusses on their life with themes of love and passion. They hence enjoyed a large female readership and have achieved status as classics of literature. 1.3. Late Victorian Novelists Thomas Hardy was the most important writer in the later part of the Victorian Era. He was influenced by both the romanticism of the earlier era and the social commentary of Dickens. He is famous for the conception of the fictional town of Wessex. Far from the Madding Crowd  published in 1874,  The Mayor of Casterbridge  in 1886,  Tess of the dUrbervilles  in 1891, and  Jude the Obscure  in 1895 are his famous novels but Hardy was also known for his poetry. The late part of the period also saw the rise of the sensational novels by writers like Wilkie Collins and they too were based on the life of the middle class. The Woman in White (1860) and The Moonstone (1868) are Collins famous sensational novels. Anthony Trollope, another writer in the second half of the era, was himself from a middle class background and wrote the Phineas Finn (1869) and The Way we Live (1874). It was the time when Lewis Carroll wrote his famous Alices Adventures in Wonderland published in 1865 an d stood very different from other because of the child fiction genre it became a classic of the Carrolls different dreamy world that stood in direct contrast with the realistic tone of novels that was at its peak. George Gissing, George Moore, Samuel Butler, Henry James, Robert Louis Stevenson were other novels of the era. Rudyard Kipling and his short stories based in India pointed to the larger historical process of colonialism happening at the time. It was in 1877 that Queen Victoria became the Empress of India. Then also came George Bernard Shaw and Oscar Wilde, another two most famous writers of the time. 1.3.1. Overview of Victorian Period The age hence was important for the rise of the novel as a genre and form which itself saw transformation within the period. From romanticism to realism, politics to passion, optimism to pessimism, the novel could successfully deal with the changing mood of the society. Class, gender, individualism, society all were given space in the novel. The period was known to have witnessed the massive change of Britain from an agrarian to industrial landscape. All concerns informed the novel and the novel was made into perhaps the most important genre of the age and the ones that would follow. 1.4 Modern Period After Queen Victorias death in 1901 came the period which saw writers like Joseph Conrad, H.G Wells, D.H Lawrence, E.M Forster and others. The most important event in the early part of the 20th century was the First World War that took place from 1914 to 1918. It was a crucial event that changed the way of the world, impacted the psyche of the people and also the way literature was written. The pessimism and doubts that were a part of the writings of the earlier period may perhaps have anticipated the War. Hence Joseph Conrad, instead of talking of the society and its change now focused on dislocated individuals, a question of where one belongs in a seemingly cruel world. Colonialism are important part of his works wherein he presents a stark reality of exploitation and greed. Lord Jim, Nostromo, Heart of Darkness, are some of his major works. H.G Wells was a prolific writer and wrote around a hundred novels. The Time Machine, Ann Veronica, The History of Mr. Polly, The War of the Wo rlds, are some his important novels and Tono- Bungay is seen as his most brilliant work. Lawrence, was a controversial writer because of the open sexual references in his work. His work was different because of the sensual language and emotional feelings that made them. Therefore the novel then moved from the realism of the world outside more towards a description of the reality of the individual within. Sons and Lovers, The Rainbow, Women in Love are important works by him. E.M Forster, lastly wrote his famous Howards End that deals with the Schegel and the Wilcox family and the society in 1910, brilliantly and delicately described which would then be transformed permanently by the First World War. 1.4.1. The Georgian Poets and World War I During the reign of George V, was published five anthologies of poetry by Edward Marsh in the year 1912 to 1922. Many important writers like of the time like Edward Thomas, Robert Graves, D.H Lawrence, Walter de la Mare contributed to these anthologies. The main concern was to depict the real issues surrounding the world around the World War. 1.4.2 Modernism Modernism as a movement was a response to the horrors of World War-I and to the rising industrial societies and growth of cities in the late 19th and early 20th centuries. It challenged the harmony and the rationality of the Enlightenment and sought to reinvent art and literature of the age. To do so, it broke away from the works of the past and conventions that were earlier held at a pedestal. The view that traditional conceptions of beauty and on the whole the meaning of art itself did not fit the age lead to another movement called Dadaism that consciously set to redefine art itself. The movement was seen as anti-art that aimed to upturn its order. Chaos then as the basic antithesis to order was abundantly used by artists. Started by Tristan Tzara (1896- 1963) as a reaction against the senseless violence of the First World War and to reflect the anarchy that it spread in the social system as well as in the lives of ordinary people. What was also opposed was the conception of what was worthy of being the object of art. The classical subjects were replaced by the mundane as the urinal that Marcel Duchamp placed as an object of art in his gallery. Also in his LHOOQ Duchamps Mona Lisa with a moustache was a direct means to shake the viewer and the age out from his complacency that lead to the war itself. It was the direct expression of disillusionment with the war and that art too had lost its meaning like the literature of the classical time. The breaking down of any previously set rules and a violent portrayal of freedom of expression to shock and awe was the channel of the time that saw the violence of the World War firsthand. The artists and writers of the Dada movement were mostly war veterans and expressed through their work the psychological devastation of the war. The call for re-invention was echoed in the movement and stood for what modernism broadly aimed at. 1.4.3 Thematic and Technical Features of Modern Literature The conception that reality could be easily be comprehended was replaced by modernism with a more subjective argument. Reality became not what was directly seen but what was behind the apparent surfaces and it took a crude look at the ugly, the stark behind the glossy surfaces. It was to raise these questions that distortion became a crucial trope in the visual arts of the era. Comtes Positivism could no longer be used to describe reality. The distorted images force the onlooker to step out of his comfort zone and to question his conception of reality. It highlights the dialectical relationship between the object of expression and the language that expresses it. This was echoed in the Literature of the time where sentences are fragmented and deliberately left incomplete as in Waiting for Godot. Dialogues are seldom completed and there is an inability to find the correct words to describe the state of the self. This breakdown of language after the World War calls out for a need to rei nvent language to fit the post war world. Hitlers use of almost an enigmatic, opera type use of words (he admired Wagner) that achieved his mass appeal, did also lead to the war. It was perhaps then necessary to breakdown language to reinvent it. The distortion and the fragments not only hint at the former but to a unity that needs to be rediscovered. The half-sentence make the reader seek to complete them and participate in the call for a search of a new unity and identity which is Pounds injunction to Make it New. The onlooker/reader is removed from his role as a mere passive observer to an active one who contributes to the meaning of the art he views/reads. Hence the incompleteness was not aimed at a completely pessimistic answer that leads to a loss of hope, but to different source of comfort similar to what T.S Eliot finds in the world of shanti shanti shanti at the end of Wasteland. 1.4.4 Overview of Modern Age Literature James Joyce set his novels and short stories in a small city of Dublin. Dubliners published in 1914 is a part of the modernist literature along with The Portrait of the Artist as a Young Man and Ulysses. Stephen Daedalus is a central character both in the Portrait and Ulysses. The latter however was banned. The next important writer was Virginia Woolf who was associated with the Bloomsbury Group which was a group of intellectuals and writers that met at her house which included E.M Forster and Leopold Woolf. Woolf attempted to present the changed world through a changed style of writing. In 1915 came her first novel called The Voyage Out and then came Night and Day in 1919. There was a realistic serious tone to both these books. Modernist strain in her writing began with her next novel call Jacobs Room which was published in 1922 along with Ulysses. The rest of the novels like Mrs. Dalloway, To the Lighthouse, The Waves, and Orlando had the same modernist tone. 1.5 Stream of Consciousness Picassos cubism became an important part of modernisms subjective view of reality and a need to move away from traditional forms of art. It was this subjectivity that lead to the stream of consciousness technique of narration, as used by Virginia Woolf in Mrs. Dalloway. The focus on the interiority of the self and its perception of the objects it conceives was way to grasp the changed notion of reality. The Pre-Speech level of consciousness (as Henry James called it) of the character where the narrative deals with what is freely sensed or felt by the characters rather than what is directly uttered changed the way that narratives functioned. The expression of the self was also to highlight the crisis of the self within itself. The existential view of life and its cyclical futile form was what entrapped it rendering it unable to transcend futility of existence. This pessimistic view was a residue of the war which saw man as Sisyphus with his worthless search for meaning, identity and u nity in an age that cannot satiate his search. In The Myth of Sisyphus Albert Camus dwells on this futility of the modern experience. 1.6 Poetic Drama The term poetic drama was made popular during the middle of the 20th century. The term was made famous due to the works of T.S Eliot who used his work as a reaction to the drama of G. B Shaw and Galsworthy who were immensely influenced by Henrik Ibsen who wrote A Dolls House and Ghosts. In the The Quintessence of Ibsenism written by G.B Shaw, he accepted the formers influence on him. T.S Eliot apart from being a poet was also a critic and wrote many important works like Possibility of Poetic Drama and Poetry and Drama in which he expressed his belief that poetry and drama are linked inseparably. W.B. Yeats, W. H. Auden and other poets also tried writing poetic drama. UNIT 2 1MPORTANT LITERARY TERMS 2.1. Dramatic Monologue A persona poem or what is popularly termed as a dramatic monologue in poetry, uses the theatrical device of a monologue where a character or person on stage speaks alone. Often done to highlight the character or authors internal thoughts and vocalize them to an implied audience, it was used in poetry in the 20th century. Romantic poetry was seen as the root of the same. It is usually one persons speech to oneself or the audience / reader wherein he talks about a subjective view on a situation, topic, or any other character. Robert Browning was the poet who perfected the use of dramatic monologue in his poems like My Last Duchess, Soliloquy of the Spanish Cloister. His use of the device influenced Eliot and other modernist writers. 2.2 Paradox As the term signifies, a paradox occurs when there is self-contradiction in a sentence. Even ideas can have a paradox in them. It is done often for stylistic reasons and to express a complicated thought or feeling. Hamlets line I must be cruel only to be kind. (Act 3, Scene iv line 178) in Shakespeares play with the same title is an example of paradox where two contradictory emotions of kindness and cruelty are brought together. 2.3 Antithesis It basically denotes the coming together of complete opposites in a sentence. It is a rhetorical device often used by orators. For example, Goethes quote Love is an ideal thing, marriage a real thing is an example of the same. 2.4 Symbol Derived from the greek word Symbolom, a symbol is a word or object that stands for another word or object. For example a fox is a symbol for cleverness and dove is the universal symbol for peace. 2.5 Problem Play Used mostly with reference to drama, a problem play usually deals with an attempt to focus the public opinion about a social concern. It engages therefore with a problem in the most feasible manner and may either seek to solve it or complicate it further. It was made famous by Henrik Ibsen, a Norwegian Playwright and even used by G.B Shaw in his plays. 2.6 Essay Usually a piece of prose writing that is aimed at being a thoughtful piece of writing with strong intellectual debates and undertones. It is derived from the word exagium that in Latin means a trial by weight. The form is believed to have emerged in the Renaissance and Francis Bacon in 1597 published his Essays. 2.7 Novel A novel is a piece of literature that can be fictional or real and is written in prose. It is very different from drama and poetry by the extent of its length. There are many sub genres that can be a part of the novel itself. In fact a single novel is often is result of play of these various strands of literature. The root of the word Novel or Novella signifies something new as it was a later conception in the history of literature. It came after poetry and drama. It was the 18th and the 19th century that form became a major literary field with writers like Daniel Defoe, the author of Robinson Crusoe; Fielding, who wrote Tom Jones and Samuel Richardson, Charles Dickens and others. After the romantic phase there was a revival of the gothic fiction in works like Ann Radcliffs Mysteries of Udolfo and Mary Shelleys Frankenstein. Gothic was one such genre of the novel form. Realist novels, Sensational novels, domestic novels are just some of the others. On the whole the novel can be seen as a fictional narrative in prose, generally longer than a short story. Unlike the epic, which is now seen as a dead genre, the novel is still enjoying its high status in the literary market as perhaps, it has evolved with the continuously evolving world. 2.8 Free Verse Free verse is a type of structure which does not have a fixed meter or regular rhythm. Even the line length varies from one sentence to another. The cadence is dependent solely on the wish of the writer but sometimes alternates between stressed and unstressed syllables. It was derived from the word freo a middle-english word that meant free. Many great writers and poets experimented with the free verse style including Milton in his Samson Agonistes. 2.9 Short Story   A short story is also a form of fiction writing but is different from the novel because of the length due to which it gets its name. It can be a highly serious work of literature, a didactic one with a moral, a part of childrens fiction and is also open to experimentation. For example, Rudyard Kipling wrote many short stories. The word short comes from the word sceort which means the same. Defoe also wrote short stories because of the popularity of serial novels at his time. It is however Edgar Allen Poe, who is considered to be a seminal figure responsible for the popularity of short stories as a genre. Joyce wrote them in his work titled Dubliners and Kafka wrote Metamorphosis using the same. UNIT 3 FEATURES AND FORMS OF DRAMA Drama is one of the oldest forms of literature along with the epic. It is believed to have derived from the ancient Greek and Roman works. 3.1 Plot A plot is the main trajectory of drama and called be called as its story line. In Poetics, while defining all the major parts of a drama, Aristotle believed that the plot was of prime importance. It was so because it the plot that could be success at achieving

Business Strategy

Victorians Secret, in both its' business and e-business components use a B to C business strategy that focuses on the same market segment and economics in both channels. Strategically the company focuses on individual business processes instead of its' business model so that it can improve upon some of them with technology as this avoids a primarily internet-driven business model which could affect the sales of their retail locations.Their business processes that support their verbal selling and purchasing activities for their physical locations can be utilized by the e-commerce channel of the business as well as the retail locations which is a strategy implemented in order to reduce transaction costs by improving the flow of information within the company and its' channels. This helps to coordinate the actions for both channels which is useful in maintaining the same brand standards regardless of where the consumer is buying the product.An example of this would be the technique libr ary database the company established which Is shared among all regions/suppliers and includes company standards of design and production. Victorians Secret implements a business strategy that makes use of multiple marketing channels such as their retail stores and e-commerce channel. They utilize a 360 degree approach for the website with channel cooperation regarding their already established physical locations.Victorians Secret strategically avoids channel conflict by differentiating certain products such as best sellers and only offering them for sale from Victorians Secret, In both Its' business and e-business components use a B to C business strategy that focuses on the same market segment and economics In both the e-commerce channel of the business as well as the retail locations which Is a be the technique library database the company established which is shared among. Business Strategy Victorians Secret, in both its' business and e-business components use a B to C business strategy that focuses on the same market segment and economics in both channels. Strategically the company focuses on individual business processes instead of its' business model so that it can improve upon some of them with technology as this avoids a primarily internet-driven business model which could affect the sales of their retail locations.Their business processes that support their verbal selling and purchasing activities for their physical locations can be utilized by the e-commerce channel of the business as well as the retail locations which is a strategy implemented in order to reduce transaction costs by improving the flow of information within the company and its' channels. This helps to coordinate the actions for both channels which is useful in maintaining the same brand standards regardless of where the consumer is buying the product.An example of this would be the technique libr ary database the company established which Is shared among all regions/suppliers and includes company standards of design and production. Victorians Secret implements a business strategy that makes use of multiple marketing channels such as their retail stores and e-commerce channel. They utilize a 360 degree approach for the website with channel cooperation regarding their already established physical locations.Victorians Secret strategically avoids channel conflict by differentiating certain products such as best sellers and only offering them for sale from Victorians Secret, In both Its' business and e-business components use a B to C business strategy that focuses on the same market segment and economics In both the e-commerce channel of the business as well as the retail locations which Is a be the technique library database the company established which is shared among. Business Strategy Application Exercise (Assignment to be submitted) (180 min. ) * Construct a value chain for your department/ division/ company and contrast it over time or vis a vis a competitor, to try and explain the business performance. | | Guidelines for the assignment * Brief introduction of your firm and division. * Draw a value chain of your division/company. (as next best choice generic chain will do) Enlist all the activities under the relevant primary and support functions. Show how each activity is being pursued now, and also differently over time, by your firm. (OR if comparison is not over time but with a competitor’s value chain, show how they perform it differently) * Indicate internal links within the activities, if any. Show how the activities of the value chain are linked to company strategy and structure and how these links enhance competitive advantage. (or show the lack of these links and divergence of activities-scope for improvement in value chain. ). Explore external links (eg. lignment of activities with vendors that enhances differentiation. ) * Conclude-Reflect on overall shift in value chain over time OR difference with competitor’s value chain and how that results in difference in business performance. * The assignment submission should not exceed 5 pages| | About VMware VMware is the global leader in virtualization and cloud infrastructure, delivers customer-proven solutions that accelerate IT by reducing complexity and enabling more flexible, agile service delivery.VMware enables enterprises to adopt a cloud model that addresses their unique business challenges. VMware’s approach accelerates the transition to cloud computing while preserving existing investments and improving security and control. With more than 350,000 customers and 50,000 partners, VMware solutions help organizations of all sizes lower costs, increase business agility and ensure freedom of choice I belong to the Consulting Services Division of VMware where we carry out the consulting implementation and management of customer projectsVmware’s Value chain is broadly covered as below . The Value Chain Analysis of VMware covers two categories of activities – primary and support activities. The primary activities are most familiar, as it deals with the steps and processes necessary to take the VMware product or service from R&D to final customer sale and support. * Suppy Chain Management – covers the identification, sourcing, procurement, and supplier management of the â€Å"raw materials† that comprise the final product or service. Operations – covers the engineering, inventory management, and manufacturing of the final product or service. Note:   any technologies incorporated into the product or service are also included here. * Distribution – covers the entire channel network and partnerships that VMware drives for distributing the key platform product solutions * Marketing and Sales – covers the marketing, merchandising, promotions, advertising, sales, and channel management to get the completed product and service to the end customer. Service – covers the support and maintenance of products and services after they are delivered to the customer. The secondary activities are less familiar, but equally important in supporting product and service scalability. * R&D – covers the testing of the product as per the customer specifications, development and roll out of new product updates * Technology Development – covers the supporting technologies, both information technologies as well as other technologies, important for keeping the lights on.Technologies integrated into the product would be covered in the Operations stage. * Human Resource Management – covers the recruiting, hiring, development,and firing of personnel. * General Administration – covers the general admin tasks of the company (buildings, offices, warehouses) I belong to the Services Department function which forms the primary form of activities in the value chain in terms of delivering the value of the virtualization and cloud benefits to customers as per VMware best practices.Compared to our competitor which is Microsoft our services are allinged to be more proactive to customers in the form of Technical Account Manager program. The product profolio that we drive in the Services and consulting space are truly key in giving VMware 84% of the global market share. VMware Professional Services offer end-to-end consulting services for Datacenter, Virtualization Management, Desktop Virtualization and Cloud Services.Our service offerings are based on in-depth virtualization expertise, proven best practices, and repeatable delivery methodologies to help customers realize the full value of virtualization for IT as a service computing models faster, and with less risk. Based on best practices from working with thousands of customers and using reliable, r epeatable methodologies, our services are designed to help Assess the current environments, Plan and design solutions that meet the desired business objectives, Build and implement the desired virtualization solutions, and Manage the environment with staff augmentation and performance tuningRegardless of the level of a customer’s virtualization maturity or business need, VMware Consulting Services accelerate the business value of IT transformation to IT as a Service computing models, through virtualization, with less risk compared to our competition which is the key differentiator in our engagement with customers compared to competition. We have provided key differentiators in our Services Value chain which has resulted huge business benefits to VMware the summary of which is as below – Year-over-Year Revenue Growth of 25% to $1. 6 Billion – Operating Margin of 20. 6%; Non-GAAP Operating Margin of 32. 6% – Trailing Twelve Months Operating Cash Flows Growt h of 64% to $2. 12 Billion; Free Cash Flows Growth of 53% to $2. 07 Billion Service revenues, which include software maintenance and professional services, were $573 million for 2012, an increase of 35% from 2011. The use of value chain analysis facilitates the strategic management of VMware as an organization. The three main types of competitive strategy are cost leadership, differentiation, and focus.Cost leadership is a strategy that relies on lowest-cost production and delivery, while differentiation relies on outstanding quality or product (program/course) features. The focus strategy relies on differentiation or cost leadership for a particular product or market niche. Value chain analysis is a framework that can provide a number of benefits to the VMware management of virtualiation and cloud computing organizations. This analysis help VMware managers of to identify linkages between value activities within the organization, and to think in terms of process rather than function or department.Through analysis of the value system, managers identify potentials for strategic alliances with various actors in the industry value system. Identification of cost drivers and linkage with value chain activities help managers focus on cost reduction and on finding ways to optimize returns throughout the value chain. As well, value chain analysis helps managers understand cost management problems. Failure to see the impact of a decision on the overall value chain will result in missed opportunities for VMware.The value chain framework allows VMware to break down the chain—from basic infrastructure and support, to software development, to customer support and service—into strategically relevant activities to understand the behavior of costs and the sources of differentiation. Profit Margin is typically only one part of the larger set of activities in the value delivery system. Gaining and sustaining a competitive advantage requires that VMware understands the entire value delivery system, not just the portion of the value chain in which it participates.Suppliers and distribution channels have profit margins that must be identified if one is to understand VMware’s cost or differentiation positioning, because the customers ultimately pay for all the profit margins throughout the value chain. Broadly the value chain framework is used as powerful analysis tool for the strategic planning and to build the organizational model ensuring an effective leadership model. The value chain concept is applied also in the individual business unit and is extended to the whole supply chain and distribution networks of VMware.To form a successful product for VMware it is important to add value in each activity that the product goes through during the life cycle. The best possible value can be achieved in the product development process by adding value in each stage. For that it needs all, or a combination of, value chain activities and a proper s ynchronization among all the related activities. A proper organization is required that contains all the required functional departments to perform these activities and a proper communication approach is required to synchronize the activities of these functional units efficiently. Business Strategy Application Exercise (Assignment to be submitted) (180 min. ) * Construct a value chain for your department/ division/ company and contrast it over time or vis a vis a competitor, to try and explain the business performance. | | Guidelines for the assignment * Brief introduction of your firm and division. * Draw a value chain of your division/company. (as next best choice generic chain will do) Enlist all the activities under the relevant primary and support functions. Show how each activity is being pursued now, and also differently over time, by your firm. (OR if comparison is not over time but with a competitor’s value chain, show how they perform it differently) * Indicate internal links within the activities, if any. Show how the activities of the value chain are linked to company strategy and structure and how these links enhance competitive advantage. (or show the lack of these links and divergence of activities-scope for improvement in value chain. ). Explore external links (eg. lignment of activities with vendors that enhances differentiation. ) * Conclude-Reflect on overall shift in value chain over time OR difference with competitor’s value chain and how that results in difference in business performance. * The assignment submission should not exceed 5 pages| | About VMware VMware is the global leader in virtualization and cloud infrastructure, delivers customer-proven solutions that accelerate IT by reducing complexity and enabling more flexible, agile service delivery.VMware enables enterprises to adopt a cloud model that addresses their unique business challenges. VMware’s approach accelerates the transition to cloud computing while preserving existing investments and improving security and control. With more than 350,000 customers and 50,000 partners, VMware solutions help organizations of all sizes lower costs, increase business agility and ensure freedom of choice I belong to the Consulting Services Division of VMware where we carry out the consulting implementation and management of customer projectsVmware’s Value chain is broadly covered as below . The Value Chain Analysis of VMware covers two categories of activities – primary and support activities. The primary activities are most familiar, as it deals with the steps and processes necessary to take the VMware product or service from R&D to final customer sale and support. * Suppy Chain Management – covers the identification, sourcing, procurement, and supplier management of the â€Å"raw materials† that comprise the final product or service. Operations – covers the engineering, inventory management, and manufacturing of the final product or service. Note:   any technologies incorporated into the product or service are also included here. * Distribution – covers the entire channel network and partnerships that VMware drives for distributing the key platform product solutions * Marketing and Sales – covers the marketing, merchandising, promotions, advertising, sales, and channel management to get the completed product and service to the end customer. Service – covers the support and maintenance of products and services after they are delivered to the customer. The secondary activities are less familiar, but equally important in supporting product and service scalability. * R&D – covers the testing of the product as per the customer specifications, development and roll out of new product updates * Technology Development – covers the supporting technologies, both information technologies as well as other technologies, important for keeping the lights on.Technologies integrated into the product would be covered in the Operations stage. * Human Resource Management – covers the recruiting, hiring, development,and firing of personnel. * General Administration – covers the general admin tasks of the company (buildings, offices, warehouses) I belong to the Services Department function which forms the primary form of activities in the value chain in terms of delivering the value of the virtualization and cloud benefits to customers as per VMware best practices.Compared to our competitor which is Microsoft our services are allinged to be more proactive to customers in the form of Technical Account Manager program. The product profolio that we drive in the Services and consulting space are truly key in giving VMware 84% of the global market share. VMware Professional Services offer end-to-end consulting services for Datacenter, Virtualization Management, Desktop Virtualization and Cloud Services.Our service offerings are based on in-depth virtualization expertise, proven best practices, and repeatable delivery methodologies to help customers realize the full value of virtualization for IT as a service computing models faster, and with less risk. Based on best practices from working with thousands of customers and using reliable, r epeatable methodologies, our services are designed to help Assess the current environments, Plan and design solutions that meet the desired business objectives, Build and implement the desired virtualization solutions, and Manage the environment with staff augmentation and performance tuningRegardless of the level of a customer’s virtualization maturity or business need, VMware Consulting Services accelerate the business value of IT transformation to IT as a Service computing models, through virtualization, with less risk compared to our competition which is the key differentiator in our engagement with customers compared to competition. We have provided key differentiators in our Services Value chain which has resulted huge business benefits to VMware the summary of which is as below – Year-over-Year Revenue Growth of 25% to $1. 6 Billion – Operating Margin of 20. 6%; Non-GAAP Operating Margin of 32. 6% – Trailing Twelve Months Operating Cash Flows Growt h of 64% to $2. 12 Billion; Free Cash Flows Growth of 53% to $2. 07 Billion Service revenues, which include software maintenance and professional services, were $573 million for 2012, an increase of 35% from 2011. The use of value chain analysis facilitates the strategic management of VMware as an organization. The three main types of competitive strategy are cost leadership, differentiation, and focus.Cost leadership is a strategy that relies on lowest-cost production and delivery, while differentiation relies on outstanding quality or product (program/course) features. The focus strategy relies on differentiation or cost leadership for a particular product or market niche. Value chain analysis is a framework that can provide a number of benefits to the VMware management of virtualiation and cloud computing organizations. This analysis help VMware managers of to identify linkages between value activities within the organization, and to think in terms of process rather than function or department.Through analysis of the value system, managers identify potentials for strategic alliances with various actors in the industry value system. Identification of cost drivers and linkage with value chain activities help managers focus on cost reduction and on finding ways to optimize returns throughout the value chain. As well, value chain analysis helps managers understand cost management problems. Failure to see the impact of a decision on the overall value chain will result in missed opportunities for VMware.The value chain framework allows VMware to break down the chain—from basic infrastructure and support, to software development, to customer support and service—into strategically relevant activities to understand the behavior of costs and the sources of differentiation. Profit Margin is typically only one part of the larger set of activities in the value delivery system. Gaining and sustaining a competitive advantage requires that VMware understands the entire value delivery system, not just the portion of the value chain in which it participates.Suppliers and distribution channels have profit margins that must be identified if one is to understand VMware’s cost or differentiation positioning, because the customers ultimately pay for all the profit margins throughout the value chain. Broadly the value chain framework is used as powerful analysis tool for the strategic planning and to build the organizational model ensuring an effective leadership model. The value chain concept is applied also in the individual business unit and is extended to the whole supply chain and distribution networks of VMware.To form a successful product for VMware it is important to add value in each activity that the product goes through during the life cycle. The best possible value can be achieved in the product development process by adding value in each stage. For that it needs all, or a combination of, value chain activities and a proper s ynchronization among all the related activities. A proper organization is required that contains all the required functional departments to perform these activities and a proper communication approach is required to synchronize the activities of these functional units efficiently. Business Strategy MPM703 Business Strategy and Analysis Trimester 1, 2013 Assignment: Business Strategy Report In this assignment you are acting either as a group of strategy consultants (group assignment), or as one strategy consultant (individual assignment). You have been asked to prepare a strategy report for a business. The first step is to select a business as the subject of your assignment. The business can be a publicly listed company in Australia or overseas which is of interest to you or other members of your group, or it may be a large private or family business located either in Australia or overseas.Do not use or refer to assignments completed by students for this unit in previous trimesters. (A record of past assignments is kept on a database). Note also that the requirements of the assignment change from trimester to trimester. The focus of this assignment is on the business level of analysis. Therefore if you select a diversified company then make sure you focus only on one of the comp any’s business units. The report must be specific and applied to the business. In other words you must apply the relevant concepts and tools of business strategy to the particular conditions and circumstances of the business you are studying.General statements and references to theories and models that are not applied to the business will not add value to your assignment. Similarly, data about the business that is not analysed and presented from a strategic perspective – using the relevant concepts and tools of strategy – is of little value. To help you in this exercise, consider the position of the CEO of the business who will be reading your report and looking for a strategic analysis and recommendation that is practical and specific to her or his business.The CEO does not want to read a broad analysis that could apply to any number of organisations and does not ‘speak’ to their business. Group or individual submission This assignment may be compl eted either as a group submission (up to 5 people) or as an individual assignment (one person only). Either way, you must sign up in one of the group assignment spaces online. Marking will be done without regard to whether the assignment was a group or individual submission. In other words an individual assignment should be of a similar standard and quality to that of a group assignment.For group assignments the mark will be shared by all in the group. Therefore: 1. Allocate the various tasks among your group members and agree on interim due dates for the stages of work. Make sure your interim due dates allow for drafts to be circulated and edited so that the final submission is of the highest standard. 2. Each group member must make a relatively fair and reasonable contribution to the report, in whatever form or shape that might take, in order to share equally in the mark. In the rare event that there are any issues you should contact me two weeks prior to the report due date so th at a resolution can be reached.Report format and requirements The presentation of your report is a critical aspect of this assignment. It is essential that your report is formatted appropriately, and carefully edited and re-edited to achieve a professional standard. Allow time to draft and re-draft your assignment prior to the due date in order to improve the quality of writing and presentation. You must follow carefully the report structure and requirements set out below. 1. Title Page In the title page, you should include: †¢ Title of the report, e. g. ‘Company X: A Business Strategy Report’. Cloud Deakin Group number (whether you are a group or individual). †¢ The names and student IDs of your group members. †¢ Off campus or on campus status. †¢ Date and Unit Code. †¢ Name and postal address for the return of your assignment. 2. Table of contents Include all of the section headings and subheadings used in your report, together with page numbe rs. 3. Executive summary (Less than 300 words) This is a one page only summary of the report, written as a series of short paragraphs, outlining your key findings and recommended strategic option. 4. Introduction (Approximately 400 words)This section provides some background and context to your report. Your introduction should include: †¢ A brief description of the reasons for undertaking the study, i. e. the value of undertaking a strategy review of the business. †¢ An introduction to the business and its macro environment and industry. 5. Strategic Analysis 5. 1 Methods (Approximately 200 words) Provide a brief description of the techniques of data collection and analysis used in this section, including an outline of the sources used to gather the data upon which the report is based.Data may be collected from sources within the business (business documents, questionnaires, interviews) and from industry reports, media sources, the World Wide Web and database searches. It is important to describe the types and quantity of your data sources so that the reader can evaluate the quality and validity of the data on which your analysis is based. 5. 2 Business strategy statement (Approximately 300 words) Describe the mission, vision, objectives, scope, and advantage of the business (see section 1. 2. 3 in the text). Summarise these descriptions into a clear and compelling strategy statement in 35 words or less. . 3 External analysis (Approximately 800 words) †¢ Conduct a PESTEL analysis of your business’s macro environment, evaluating whether each of the PESTEL factors are positive, neutral, or negative for the industry. †¢ Provide an overall evaluation of the impact of these factors on growth and consumer demand in the industry. Explain which of the influences in your analysis are likely to be the main drivers for change in the future. †¢ Using the five forces framework described in your text, evaluate and briefly describe the key for ces at work in your business’s industry environment. Draw a strategy canvas for your business and the two main rivals (see Figure 2. 9 in the text). Describe briefly the three most critical success factors for your business (see pp. 73-74 in the text). 5. 4 Strategic capability (Approximately 400 words) †¢ Describe your business’s strategic capability in the form of a value chain analysis. †¢ Present a SWOT analysis in table form. 5. 5 Strategy and culture (Approximately 400 words) Draw a cultural web of the business (see Chapter 5 of your text and Figure 5. 8). Briefly evaluate the relationship between the business’s culture and its strategy. . 6Strategic direction (Approximately 450 words) Identify and describe the one most viable strategic direction for the business. To undertake this task refer to Figure 7. 2 on p. 232 and the relevant commentary. Explain how your chosen strategic direction allows the business to: †¢ Respond appropriately to t he industry and macro environments described in your external analysis. †¢ Match the strengths of the business to the opportunities in the environment, described in your earlier analyses, to achieve a sustainable competitive advantage. . Conclusion (Approximately 250 words) This section is written in paragraph form to provide a summary of one key finding from each of the report sections from 5. 2 to 5. 6. 7. References List all of the references referred to in the report. Please note that appendices are not allowed. Requirements Word limit:3500 (excluding the references only) Line spacing: 1. 5 Font size: 12 Contribution to your final mark: 40% Due date: 3. 00pm, Tuesday 7 May 2013 NB. Words in excess of 3500 will not be marked. Assignment submission rules All assignments are to be submitted online, in addition to a printed copy delivered to the Faculty office, or handed in at lecture. For off campus students the mailed hard copy of the assignment is deemed to be on time if sen t and post-marked by the due date of the assignment. Please note that the version of an assignment you submit electronically must be the same as any version you submit in any other form. Students enrolled through partnership agreements must submit as required by the unit chair at the partner institution on the due date. Assignments are on time if they are submitted online and in hard copy on the due date. On campus students must submit the printed version in lecture or at the Faculty office by the due date; off campus students must mail their submission on or before the due date to: Assignment Tracking AASD Deakin University Waurn Ponds, VIC, 3217 3Remote students: A student is classified as remote if they are living in a place where it takes more than 3 days for mail to reach Deakin University, Geelong, for example overseas in certain locations.If you are a remote student, you may submit your assignment by email to [email  protected] edu. au If you are a remote student and submit via email, please clearly state your name, student ID number, unit code and assignment number on the email. It is also recommended that you place this information on your assignment as a Footer or Header. The Assignment Tracking staff will print your assignment and place an Assignment Attachment Form onto your assignment. It will then be tracked and sent to your assessor for marking the same day.When returning the assignment, the assignment will be sent by normal postage and not via email. Please do not post another version in the mail if you email your assignment. 5 No extensions will be considered for assignment submission due dates unless a written request is submitted to and negotiated with the unit chair. 6 Assignments submitted late without an extension being granted will not be marked. Plagiarism and other academic offences Plagiarism is the copying of another person’s ideas or expressions without appropriate acknowledgment. Please read the notes on plagiarism in the Unit Guide. Business Strategy Victorians Secret, in both its' business and e-business components use a B to C business strategy that focuses on the same market segment and economics in both channels. Strategically the company focuses on individual business processes instead of its' business model so that it can improve upon some of them with technology as this avoids a primarily internet-driven business model which could affect the sales of their retail locations.Their business processes that support their verbal selling and purchasing activities for their physical locations can be utilized by the e-commerce channel of the business as well as the retail locations which is a strategy implemented in order to reduce transaction costs by improving the flow of information within the company and its' channels. This helps to coordinate the actions for both channels which is useful in maintaining the same brand standards regardless of where the consumer is buying the product.An example of this would be the technique libr ary database the company established which Is shared among all regions/suppliers and includes company standards of design and production. Victorians Secret implements a business strategy that makes use of multiple marketing channels such as their retail stores and e-commerce channel. They utilize a 360 degree approach for the website with channel cooperation regarding their already established physical locations.Victorians Secret strategically avoids channel conflict by differentiating certain products such as best sellers and only offering them for sale from Victorians Secret, In both Its' business and e-business components use a B to C business strategy that focuses on the same market segment and economics In both the e-commerce channel of the business as well as the retail locations which Is a be the technique library database the company established which is shared among.

Eight Elements of Thinking

The four real distinct categories are deductive, inductive, abductive or inference, and analogical. Deductive Reasoning: Consist of Implication and Consequences, and Interpretation and Inference. Deductive reasoning is one of the two basic forms of valid reasoning. It starts with an assumed hypothesis or theory, which is why it has been called ‘hypothetical-deduction; this assumption may be well-accepted or it may be rather precarious – nevertheless, for the argument it is not questioned.This is the opposite of inductive reasoning, which involves creating broad generalizations from specific observations. The basic idea of deductive reasoning is that if something is true of a class of things in general, this truth applies to all members of that class. One of the keys for sound deductive reasoning, then, is to be able to properly identify members of the class, because incorrect categorizations will result in unsound conclusions. Inferences are interpretations or conclusion s you come to.Inferring is what the mind does in figuring something out. Implications are claims or truths that logically follow from other claims or truths. Implications follow from thoughts. Consequences follow from actions. Inductive Reasoning: Entails Concepts and Information. It is the process of reasoning in which the premises of an argument are believed to support the conclusion but do not ensure it. Induction is employed, for example, in using specific propositions.Concepts are ideas, theories, laws, principles, or hypotheses we use in thinking to make sense of things. Inferences are interpretations or conclusions you come to. Inferring is what the mind does in figuring something out. Abductive Reasoning: Take account of Point of view and Assumption. Abductive reasoning typically begins with an incomplete set of observations and proceeds to the likeliest possible explanation for the set. Abductive reasoning yields the kind of daily decision-making that does its best with the information at hand, which often is incomplete.Analogical Reasoning: Comprise of the elements Purpose and Questions at issue. Analogical reasoning is a technique of handling information that associates the resemblances between new and agreed concepts, and then uses those similarities to gain understanding of the new concept. It is a system of inductive reasoning for the reason that it makes every effort to provide understanding of what is likely to be true, rather than deductively proving something as fact.

Definition of Relief in Geography

In geography, a locations relief is the difference between its highest and lowest elevations. For example,  with both mountains and valleys in the area, the local relief of Yosemite National Park is impressive. A two-dimensional relief map displays the topography of a given area. Physical relief maps actually have raised areas that represent different elevations. (You may have seen them in school.) However, if youre going for a hike, theyre not very practical to carry in your pocket. Flat Maps Flat maps represent relief in a variety of ways.  On older flat maps, you may see areas with lines of various thickness to represent variations in the steepness of locations. With this technique, known as  hachuring, the thicker the lines, the steeper the area. As mapmaking evolved, hachuring was replaced by shaded areas that represented variations in the steepness of the land. These types of maps may also show altitude notations at various locations on the map to give viewers some context. Differences in elevation on flat maps can also also be represented using different colors—usually lighter to darker for ascending elevations, with the darkest areas being the farthest above sea level. The drawback with this method is that contours in the land dont show up. Reading Topographic Maps Topographic maps, which also are types of flat maps, use contour lines to represent elevation. These lines connect points that are at the same level, so you know that when you travel from one line to another, you are either going up or down in elevation. The lines also have numbers on them, specifying which elevation is represented by the points connected by that line. The lines maintain a consistent interval between them—such as 100 feet or 50 meters—which will be noted in the maps legend. As the lines get closer together, the land becomes steeper. If the numbers become lower as you move toward the center of an area, they represent the site of a depression and have hash marks on them to distinguish them from hills. Common Uses for Topographic Maps Youll find topographic maps in sporting goods stores or online sites that cater to outdoor enthusiasts. Since topographic maps also display water depths, locations of rapids, waterfalls, dams, boat ramp access points, intermittent streams, wooded marshes and swamps, sand vs. gravel beaches, sandbars, seawalls, breakwaters, dangerous rocks, levees, and mangroves, they are extremely useful to campers, hikers, hunters, and anyone going fishing, rafting, or boating. Topographic maps also show aboveground and buried pipelines, as well as utility and telephone poles, caves, covered reservoirs, cemeteries, mine shafts, open-pit mines, campgrounds, ranger stations, winter recreation areas, and dirt roads that likely wont appear on your basic roadmap. While topography refers to land, a chart that shows the varying depths of water is called  a bathymetric  chart  or  map. In addition to showing depths with lines as on a topographic map, these types of charts may also show differences in depths via color-coding.  Surfers might review bathymetric charts of beaches in order to locate places where waves are likely to break bigger than in other areas (a steep ascent in proximity to a beach means larger waves).